Agenda
Selling the Fuel-Efficient Tire
A Roundtable for Retailers and Consumers
November 17, 2008
Putah Creek Lodge
University of California, Davis
(See below for roundtable overview, list of participants and to download presentations)
8:30 a.m. Welcome and Introductions
Alan Meier, Associate Director, Energy Efficiency Center-Davis
8:50 a.m. Plan for the day and desired outcomes
9:00 a.m. Initiatives around the world to address tire rolling resistance
9:50 a.m. How do consumers decide which tires to buy in current market?
(Consumer Reports and UCB)
10:20 a.m. Break
10:35 a.m. How do retailers decide which tires to sell in current market?
(Retailer perspective)
12:00 p.m. Lunch
1:00 p.m. What are the most effective ways to present the concept of ‘fuel-efficient
tires’ into the marketplace and to consumers?
(Content and dissemination of message)
2:30 p.m. Break
2:45 p.m. Quality of the message-necessity for identifying rules, guidelines and/or other controls
3:30 p.m. Identify next steps
4:00 p.m. Closing Remarks/wrap-up
Alan Meier, Associate Director, Energy Efficiency Center-Davis
8:50 a.m. Plan for the day and desired outcomes
9:00 a.m. Initiatives around the world to address tire rolling resistance
9:50 a.m. How do consumers decide which tires to buy in current market?
(Consumer Reports and UCB)
10:20 a.m. Break
10:35 a.m. How do retailers decide which tires to sell in current market?
(Retailer perspective)
12:00 p.m. Lunch
1:00 p.m. What are the most effective ways to present the concept of ‘fuel-efficient
tires’ into the marketplace and to consumers?
(Content and dissemination of message)
2:30 p.m. Break
2:45 p.m. Quality of the message-necessity for identifying rules, guidelines and/or other controls
3:30 p.m. Identify next steps
4:00 p.m. Closing Remarks/wrap-up